At the same time, black men also describe a sense of alienation and isolation on the job, and find it taboo to reach out to other black men to create bonds. Researchers who have examined black women in corporate settings generally highlight their unique experiences not just as black workers but as black women workers. These are important findings that give some insight into how race and gender operate together to yield specific outcomes for black women. But they only reveal part of the picture for black workers.
Katz notes that masculinity is the privileged gender like white is the privileged race so the hegemonic constructs due to these categories normalizes white male violence in mainstream advertising and mass media. Media has produced a genre of violent men icons in which seems more than normal. Masculinity identity validation is seen throughout media today by stressing this idea of what is masculine by creating this opposition femininity. The man as a natural violent being has been inserted in many advertising to appeal to the public as what is masculine by either using these iconic roles to insert masculinity or taking on this aggressive, built figure to exploit men of who they should be. The article names some advertisements that try to assert this masculinity through what is technically viewed as an archetype for is masculine like sports.
My name is Alyson Sebright. I was born in Boise and grew up in Nampa, where I still reside. I chose to study literature because of my deep passion for storytelling, not only in telling my own stories but better understanding those of others. I believe wholeheartedly that sharing stories can change the world and for that reason I study literature with the intention of one day working in the publishing field as a developmental fiction editor. After graduation I am planning to pursue a graduate degree, either through a Fulbright program or a graduate school here in the States.
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